As the new business and marketing coordinator of TRO, theUK’s leading experiential marketing agency, I was involvedwith all areas of the business, including…
- Managing TRO’s online presence – website design and updates,SEO, social media and writing news articles and blog posts.
- Marketing and PR – writing news articles, blog posts, pressreleases and award entry submissions.
- Creative work – copywriting and design work for new andexisting clients and being really good with a guillotine.
- Accounts – event coordinating, project management, logisticsplanning and event support for clients including LG, Lucozade,BMW, Vype, Kellogg’s, and Guinness.
- Field work – on the front lines leading teams, collectingconsumer feedback and being TRO’s resedential photographerand blogger from live campaigns.
- Staffing – writing and broadcasting job ads, selecting and interviewing staff and booking on campaigns.
- New business – responding to new business pitches and planning activity for won projects and accounts.