[singlepic id=209 w=300 h=220 float=left]Copy and design for the British 10K Nike+Golden Tickets. As title sponsor of the UK’s most prestigious 10K run, Nike wanted to give back to the Nike+ Run Club community in a fun way by giving free and fast track entry into the run with a bit of theatrics behind it.

10 points if you can guess the inspiration…

[singlepic id=210 w=300 h=220 float=right]Specially selected members of the Nike+Run Club community were given these Golden Tickets for exclusive free entry into the British 10K run amongst 25,000 other runners. Along with 25,000 other runners, the winners of the Golden Tickets hit the road running along an epic route decorated with London’s most famous landmarks.

Chocolate not included.